Collection: HOOPS

At Lovey by Lovey, every piece of jewellery is designed with love and made to last. We’re proud to offer timeless, well-crafted designs that celebrate simplicity, strength, and everyday elegance — without the inflated price tag. Created by a mother and daughter duo in Sydney, our jewellery is thoughtfully made for real women, real lives, and real style.

Exceptional Quality You Can Feel

We don’t believe in fast fashion or throwaway trends. Our pieces are made using premium materials that are designed to go the distance — hypoallergenic, waterproof, and tarnish-resistant so you can wear them day in, day out. Whether you’re headed to work, a special event, or school pick-up, your jewellery should feel like second nature.

Our Gold Jewellery

Our gold pieces are crafted with 18k Gold Vermeil — a generous layer of solid 18k gold bonded over a 925 sterling silver base. This gives you the look, feel, and richness of solid gold with added strength and a more accessible price point. Unlike standard gold plating, our vermeil is designed for longevity and everyday wear. It’s luxury that lasts — without compromise.

Our Silver Jewellery

We use 925 sterling silver coated in a layer of rhodium plating — the same finish used on fine jewellery — to give it extra strength, shine and resistance to tarnishing. This means your silver pieces stay bright and beautiful with minimal upkeep, even with daily wear. They’re gentle on sensitive ears, and made to be treasured for years.