LOVEY BY LOVEY was founded in Sydney, Australia by a mother and daughter with a shared love for beautifully designed earrings — especially timeless huggies and hoops that feel effortless, polished and wearable every day.

What began as a passion project in 2022, quickly grew into a brand loved by women across Australia — and increasingly by our customers in New Zealand, Canada, the USA and the UK.

We design from Sydney and ship across Australia, with a strong and growing international community who have discovered us and stayed for the quality.

Designed with love. Made to last.

Every LOVEY BY LOVEY piece is crafted in 925 sterling silver with rhodium plating or 18k gold vermeil. Our jewellery is waterproof, hypoallergenic and designed for everyday wear — because beautiful pieces should move with you through real life.

Our collections are intentionally timeless, and not trend-driven, sophisticated yet accessible, and comfortable enough for all-day wear. Many customers buy for themselves and then end up buying again to add to their collection or gift.

For women who do it all

Our community is made up of women balancing full lives — professionals, creatives, mothers, leaders — women who want jewellery that feels refined without being overstated.

We don’t design fast jewellery.

We create pieces you reach for daily — from school drop-off to boardroom to dinner.

Proudly Australian-owned

LOVEY BY LOVEY is independently owned and operated from Sydney. We personally oversee our designs, packaging and customer experience to ensure every order reflects the care and intention behind our brand.

When you shop with us, you’re supporting a family-founded Australian business built on quality, wearability and thoughtful design.

And we’re so glad you found us.